'Fine print' user guide Commercial use: purchase and licensing agreements

 

  1. Copyright is valuable

  2. Rights managed

  3. Rights ready

  4. Royalty free

  5. Editorial Use

  6. 'Mock-Up' Use

 

Copyright is valuable

 

    Artwork consists of two valuable properties that may be sold separately, and if you are unfamiliar with the difference between the ownership of physical property and the ownership of intellectual property (IP), I would encourage you to read the first few sections from the previous topic on 'Copyright and other rights'.

     

    Artists should be aware that copyright is valuable and should be viewed in the same way as other property rights, and should not to be underestimated or given away. Purchase of physical artwork is not an automatic grant of copyright, and those seeking to profit commercially from the reproduction of a work must have either:

     

      Ownership of copyright in the work

      OR

      Ownership of a license to enjoy copyright in the work

     

    If a purchaser is interested in using an image on this site for economic profit, please select the grant of rights type that best suits those purposes from the descriptions below.

     

    The specific agreements are also included for your information.

 

 

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Rights managed

 

    Rights managed images are licensed for use on a one off basis. The fee for using the image is calculated from several factors including size, placement, duration of use and geographic distribution. When requesting a rights managed image, you will be asked to submit information that will specify the usage rights to be granted. You will need to negotiate with the artist / copyright owner to determine an exact price.

     

    Exclusive rights may also be available.

     

    All rights managed images will be guided by Artsales.com.au

    Editorial, Rights Managed and Rights Ready Image License Agreement.

 

 

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Rights ready

 

    Rights ready images are licensed for a particular use by a particular client both of which are specified at the time of licensing and may be used multiple times for that stated purpose. When requesting a rights-ready image, you will be asked to submit information that specifies how you intend to use the product, and the end client for whom it will be used. You will need to negotiate with the artist / copyright owner to determine an exact price.

     

    Licenses for rights-ready products are always non-exclusive.

     

    All rights ready images will be guided by Artsales.com.au

    Editorial, Rights Managed and Rights Ready Image License Agreement.

 

 

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Royalty free

 

    Royalty free images may be used by the licensee multiple times for multiple projects without incurring additional fees. Royalty free pricing will need to be negotiated with the artist / copyright owner to determine an exact price and the number of people entitled to use it (usually no more than 10). You don't pay any additional royalties on future usage.

     

    Royalty free licenses are always non-exclusive.

     

    All licenses of royalty free images will be guided by Artsales.com.au

    Royalty Free Image License Agreement.

 

 

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Editorial Use

 

 

 

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'Mock-Up' Use

 

    Artists / copyright owners may permit certain images to be used free of charge or for a minimal fee for a limited duration, if they are used only for personal, non-commercial use and solely for test or sample purposes. With this license images may be used to mock-up a project for proofing presentations to end clients.

     

    Mock-up images are not licensed for use in final projects, whether for internal or external use and are never exclusive.

     

    All licenses for editorial use will be guided by Artsales.com.au

    Mock Up Image License Agreement

 

 

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